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Marquis Intelligence on LinkedIn: Three Years of Knowledge Sharing and Growth
Marquis Intelligence on LinkedIn demonstrates how a small engineering company from Serbia can build international professional visibility through technical expertise, experience, and consistent effort.
Over three years on this professional networking platform, LinkedIn has become an important communication channel for Marquis Intelligence. Today, the company’s page has more than 2,250 followers.
According to LinkedIn analytics, Marquis Intelligence has achieved notable results compared with a selected group of international companies operating in the same or related fields.
From Engineering Experience to Digital Transformation
Marquis Intelligence has been operating since 1992. More than three decades of designing, implementing, and maintaining ventilation and air purification systems form the foundation of the company’s technical expertise.
However, having knowledge and making it accessible are two different things.
The digital transformation of Marquis Intelligence’s communication began in 2022, when the company launched a new website to mark its 30th anniversary. This was followed by the development of a technical blog. The Serbian business news platform eKapija also covered this strategic step in an article about Marquis Commerce’s digital transformation.
The idea was simple: preserve experience, explore technical topics, and make knowledge available beyond the company’s immediate business contacts.
The next step was the launch of the company’s LinkedIn page in 2023. Its Facebook page became active the following year.
For a small, specialised engineering company without a large marketing budget, digital communication created new opportunities to establish a professional presence.
Rather than competing through the volume of promotional activities, Marquis Intelligence chose to focus on consistency, technical relevance, and content quality.
Why LinkedIn?
Because knowledge becomes more valuable when it is shared.
LinkedIn provides opportunities to connect directly with engineers, architects, equipment manufacturers, researchers, investors, and other professionals around the world.
From the outset, most content was published in English, allowing the company to reach an international professional audience.
What Does Marquis Intelligence Write About?
Marquis Intelligence’s approach to LinkedIn content goes beyond presenting products and completed projects Its posts cover scientific research, modern technologies, standards, the health effects of air pollution, historical events, and interesting facts from the world of air.
Naturally, practical engineering solutions, project references, and case studies also play an important role.
This diversity is intentional. Air connects engineering, medicine, energy, architecture, environmental science, and everyday life.
Marquis Intelligence’s Editorial Approach on LinkedIn
Marquis Intelligence’s LinkedIn posts often combine several distinctive elements:
- Educational approach: Complex technical subjects are explained clearly and accessibly.
- Engaging opening: A question, an unexpected fact, or a comparison encourages readers to think.
- Engineering-based reasoning: Statements are supported by technical expertise, scientific research, and practical experience.
- Professional interaction: Comments and discussions provide opportunities to exchange ideas and experiences with experts from different fields.
One example is a Marquis Intelligence LinkedIn post about smart buildings and ventilation which connects everyday building automation functions with the importance of controlled ventilation and indoor air quality.
We Plan, Publish, and Measure Results
Marquis Intelligence’s presence on LinkedIn is not the result of occasional posting.
The company prepares annual marketing plans that define objectives, thematic priorities, and publishing schedules. Detailed content records are maintained, while performance is analysed using impressions, reactions, comments, shares, clicks, and other metrics.
Under the leadership of Gordana Blagić, Technical Director and Co-owner, the Marquis Intelligence team approaches professional communication as part of a broader strategy to showcase the company’s knowledge, experience, and business achievements.
This approach ensures that the content is directly grounded in engineering practice, technological expertise, completed projects, and an understanding of market needs.
In addition to the company’s LinkedIn page, Marquis Intelligence employees use their personal profiles to build professional connections, share technical content, and participate in discussions. This extends the company’s communication through direct professional relationships, contributing to greater visibility and knowledge exchange.
What Do the Results of Marquis Intelligence’s LinkedIn Presence Show?
According to LinkedIn analytics for the 365-day period ending in October 2026, Marquis Intelligence gained 549 new followers and received 253 comments. The company ranked first in both metrics among ten companies in the selected comparison group.
The same leading positions were recorded over the 90-day period, with 243 new followers and 63 comments.
The comparison group also includes internationally active manufacturers and companies with significantly greater organisational resources.
These results demonstrate the effectiveness of the chosen approach in terms of audience growth and engagement. However, the objective is not simply to increase follower numbers.
It is to establish relevant professional connections and strengthen the company’s recognition over the long term.
LinkedIn as Part of an Integrated Knowledge Base
LinkedIn is not a standalone communication project. It is part of Marquis Intelligence’s broader digital strategy.
Over four years, the technical blog has developed into a library containing more than 100 articles. An FAQ knowledge base has also been developed, while case studies have become an important way of documenting practical engineering experience.
SEE ALSO: The Blog as an Air Knowledge Repository
Each format serves a different purpose. The blog enables in-depth exploration of technical topics. The FAQ knowledge base provides structured answers to frequently asked questions.
Case studies document specific challenges, implemented solutions, and achieved results.
LinkedIn helps distribute this content and connect the company with the wider professional community.
In this way, engineering experience, technical writing, digital visibility, and professional communication become interconnected elements of the company’s development.
Three years of successful LinkedIn presence represent both an outcome of this strategy and a foundation for its continued development.
For Marquis Intelligence, sharing knowledge is not a substitute for engineering practice. It is a way to make practical experience more widely applicable and to build professional relationships beyond the boundaries of the local market.
This article is part of a series highlighting the activities and business achievements of Marquis Intelligence.
Document No.: MI-PROM-26.024 – Marquis Intelligence on LinkedIn: Three Years of Knowledge Sharing and Growth.
