Blog as a Digital Trace of Air

The “Blog as a Digital Trace” saga, featuring fascinating, primarily scientifically based stories and historical reflections on air, began exactly three years ago, on September 7, 2022. The first post on our Blog was a quiet announcement of a significant change: a new brand, website, and a new era.

We started modestly, with only two texts in the first year. But those texts were not “just” news. They were lights at the beginning of our digital path, illuminating our way. Since then, step by step, the Marquis Intelligence blog has evolved into a platform where technology, health, architecture, and everyday life intersect.

SEE ALSO: New brand and website of Marquis Intelligence
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Readers Don’t Stay Indifferent

In just three years, we have published numerous articles about air pollution and its impact on human health, corporate performance, and employee turnover. We have also written about fascinating historical events such as the Titanic, the Great Smog in London, and the last victim of smallpox.

These were not fairy tales. Yet they were often more beautiful, more wondrous, and more meaningful than any templated content that algorithms tend to favour.

And it didn’t all remain just words.
One scientist, the author of a study on the environmental justification of lithium mining in Serbia, told us that while preparing for a public appearance, he relied on our Blog. Why? Because of its authenticity and accuracy, without any distortion of the sources.

On our LinkedIn profile, we promote our blog posts in English. Touched by our story about the Great Smog of London in 1952, we were contacted by Mr. Alan Gregory from London. As a boy, he had witnessed the event. The comment he left on our website remains as a digital trace of both a life story and a piece of history.

“I was in London then – I was 8 years old – and watched as buses were led by a man holding a lamp. We lived in a shared house heated by coal.”
– Alan Gregory, fire safety expert for kitchen ventilation ducts

SEE ALSO: The Great Smog in London (1952): Lessons from the Past

Marquis Intelligence doesn’t count words, but the value they leave behind

Years later, we don’t look back to see how many times we’ve published, but rather whether what we’ve published holds value for readers. It does. How many times has someone shared a text with a friend? How many times someone, while reading about PM particles, ionisation, or Florence Nightingale, paused and said: “I didn’t know this. But now I do.”

At that point, the Marquis Intelligence blog became a space where technology touches the human story, emotion, and the importance of the moment.

Words matter. But not their quantity, rather their meaning and purpose. In the digital age, an era of mandatory structuring of everything, Marquis Intelligence has also standardised all business processes in marketing. However, the obligation remains to give every text a soul. To have a human touch and warmth, even when we write about complex topics. Everything must be meaningful, understandable, and readable, verified and accurate.

Digitalisation that grows along with the company

“Our Blog is not a dead archive, but a living platform! A living fire of information and ideas!”
– Vladimir Janaćković, CEO of Marquis Intelligence

Digitalisation for us was not a project with a deadline. It was a process – a decision to develop, learn, document what we know, and share what we believe in. Not loudly, but authentically – and one of the channels is the Blog, as a digital trace of continuity.
Not so that we would be noticed – but so that we could be helpful.

Every post we wrote carried a part of us:

• a part of knowledge,
• a part of the field experience,
• and a part of care for a healthier, smarter space in which a human is not a number, but a being that breathes.

Blog as a digital trace under expert guidance

That is precisely why, at the moment when SEO optimisation of blog content is underway, it is confirmed that our Blog was not just a form, but part of a broader, carefully built digital strategy.
It is developing with us, in the rhythm of change, following and shaping what we are becoming as a company.

It is also being developed under the guidance of our consultant, Dragan Varagić, an expert in digital marketing. His support and insights in the field of digital strategy were key in shaping our online identity. This process has even been included as a case study in his book “Digital Marketing Modelling”, with an acknowledgement that stands as proof of quality collaboration and mutual trust.

Also, Marquis Intelligence was the inspiration for his article titled:
Case Study: How the Description of the 4D Model on Marquis.rs Achieved the Company’s Main Goal in Just a Few Days

Where we’ve come, are we going to continue?

Three years later, Marquis Intelligence has reached a place that is not at the top of search results. But it is in the hearts of those who believe in contentment with the soul. We’ve built a community of people who know that air quality is just as important as the quality of words.

And yes – we are continuing.

Digitalisation is not static or finished. It evolves and lives with the company, adapting to the rhythm of change and opening new doors for meaningful dialogue with the world. The Marquis Intelligence blog is not over. It is just beginning to say what others have yet to speak. About things that do not shine on front pages – but shine in people who understand the value of the invisible.

See you in the next chapter.

The next chapter?

Due to the exceptional interest in the content we publish on the website, LinkedIn, and other channels, some of which reach nearly 20,000 views, we have decided to open a new chapter. A truly small intellectual and somewhat glamorous endeavour dedicated specifically to air.

More about that will come soon.

Follow us on LinkedIn to stay up-to-date with our latest updates.

Thank you

If you’ve ever read one of those posts, you are part of this story. If you’ve shared them, commented on them, or remembered them, you are the reason we write.

The Marquis Intelligence blog continues because the world is changing. And because there is still so much that needs to be said. Clearly, warmly, and with respect.

And finally, our Blog as a Digital Trace is not perfect. According to expert opinion, we should more clearly state that Marquis Intelligence provides premium ventilation services for your homes, ensuring healthy air, energy efficiency, and modern indoor climate solutions.

This article is part of the promotional series presenting the work and business achievements of Marquis Intelligence.
Document number: MI-PROM-25.014 Blog as a Digital Trace of Air.