{"id":9092,"date":"2025-11-06T12:10:08","date_gmt":"2025-11-06T11:10:08","guid":{"rendered":"https:\/\/www.marquis.rs\/en\/?p=9092"},"modified":"2026-04-13T17:25:52","modified_gmt":"2026-04-13T15:25:52","slug":"mini-case-study-establishing-digital-authority-in-air-quality","status":"publish","type":"post","link":"https:\/\/www.marquis.rs\/en\/blog\/mini-case-study-establishing-digital-authority-in-air-quality\/","title":{"rendered":"Mini Case Study: Establishing Digital Authority in Air Quality"},"content":{"rendered":"

A strong online presence is no longer optional. It’s a foundation for success.
\nIt applies equally to specialized engineering fields and the broader business landscape.<\/p>\n

That’s why Marquis Intelligence<\/strong> has combined technical expertise with online authenticity to build its digital authority in air quality<\/strong> across the region.<\/p>\n

“For Marquis Intelligence to remain successful and sustainable in the fields of ventilation and air quality, our digital framework must be equally strong,”<\/em> says Vladimir Jana\u0107kovi\u0107, CEO<\/strong>.<\/p>\n

This mini-case study presents data from Google Analytics (GA) and Google Search Console (GSC), providing clear evidence of teamwork and consistency behind the significant progress of this small company.<\/p>\n

The results reveal a powerful rise in visibility and engagement.
\nBehind every number are articles written with care, passion, and a genuine wish to provide accurate and helpful information.
\nIt was demanding, but it paid off. Take a look at the numbers that follow.<\/p>\n

How Marquis Intelligence Became a Digital Authority in Air Quality<\/strong><\/h3>\n

It all began on the company’s 30th anniversary<\/strong>, when, under the guidance of Dragan Varagi\u0107<\/strong>, Marquis Intelligence stepped boldly into the digital world.
\nIt was a journey into the unknown. A vast new space that continually expands and offers new opportunities every day.<\/p>\n

A well-crafted strategy, combined with dedicated work and technical expertise, enabled the company to gain visibility quickly. First regionally, then internationally.<\/p>\n

It started with a single landing page in Serbian. Soon after, an English version followed. The next milestone was launching a bilingual blog, developed simultaneously in both languages.<\/p>\n

SEE ALSO: <\/strong>New brand and website for 30th birthday of Marquis Commerce<\/a><\/p><\/blockquote>\n

What Preceded the Visit from Google Bots<\/strong><\/h2>\n

Before any significant shift in metrics, a thorough SEO optimisation process was conducted – first on the Serbian version of the site, with the English version still undergoing refinement.<\/p>\n

In September 2025<\/strong>, six new bilingual blog posts were published. This move significantly increased the frequency and diversity of content, contributing to stronger signals of relevance and authority.<\/p>\n

These strategic activities likely triggered what appears to be a Google reevaluation, <\/strong>a process that often precedes improved search visibility.<\/p>\n

A Likely Google Re-evaluation?<\/strong><\/h2>\n

On October 10, 2025<\/strong>, Marquis Intelligence’s website experienced a noticeable spike in activity.<\/p>\n

According to Google Analytics, the site recorded over 1,500 visits in a single day<\/strong>, including 23 concurrent sessions<\/strong> from Santa Clara and Clifton, both recognised hubs of Google infrastructure.<\/p>\n

This type of behavior strongly suggests a thorough technical inspection, most likely a Google content reevaluation. While this cannot be confirmed with absolute certainty, all available indicators suggest that conclusion.<\/p>\n

Learn more about this intriguing development in one of the previously published articles titled Google Re-evaluation of the Marquis Intelligence Website?<\/a><\/p>\n

Performance Growth<\/strong><\/h3>\n

During the past three weeks, Marquis Intelligence recorded remarkable progress across key website metrics.<\/p>\n